Serving sites since 1996.
In my first year with Emmis Interactive, I proposed and executed a big strategy to launch their eclectic portfolio of 23 radio station websites. The plan worked: “webmasters” with widely varying skill sets were able to manage sites effectively, and a solid groundwork was laid for the company’s future growth and evolution.
First, I developed a basic design framework and a flexible template library, then a variety of syndicated content widgets. I automated the tedious, manual tasks required to produce site graphics and assets and reduced the time to launch a site from days to hours.
In subsequent years, the platform evolved into a specialized web page publishing platform and attracted a diverse portfolio of media clients. Today, it supports more than 300 diverse websites serving many millions of pages daily: powerhouse radio sites like Hot97 and traditional print sites like Los Angeles Magazine and Atlanta Magazine.
Role: Product strategy and design. Web design and development. Automation.