Community curation made simple.
The task was to help clients connect their audiences with local businesses and brands. To this end, I designed the Guidable product. It’s a minimal and focused tool: simple to manage, but flexible enough to inspire diverse ideas.
With Guidable, clients create all manner of guides. These may be theme-based features, regional spotlights, or “best of” lists. Some add rich wedding and restaurant sections to their sites. Others drive entire business listing sites with it.
It’s easy for them to make rich business profiles with handy metadata, and easier still for users to find these using an intuitive interface and faceted search. Clients then get creative: they curate profiles with manual and “smart” lists. They connect their audience to local brands, and use built-in sponsorship opportunities to generate additional value and revenue.
Role: Product strategy and design. Information architecture. UX design. UI development.