Sophisticated blog and article management.
This flexible publishing tool provides every familiar features that basic and power users expect, and then some. It’s simple enough for busy content producers that need to push basic blog posts; yet nuanced enough to support sophisticated content strategies for online magazines. This tool’s rich feature set allowed us to sunset several legacy tools and to attract clients with sophisticated needs.
With designing this tool, I wanted to help everyday users to publish and present on every platform and device. Users probably don’t think much about features like adaptive image resizing, clean and semantic HTML from Markdown, friendly URL routing, or the powerful API… but they like that the tool is easy to use and ready for browsers and phones. I worked hard to hide the complexities of responsive and adaptive design from them.
Role: Product strategy and design. API design. UX design. UI development. Documentation and training.